The largest Yamaha dealership in Europe is in Málaga. We turned it into a source of pride for the people of Málaga, with nods to their city. A pride for them.
Problema:
Create the name, identity, and communications for a motorcycle dealership in Málaga.
Objetivo:
Position it as the leading official Yamaha dealership for the people of Málaga.
Solución:
A 1960s travel-poster world mixing motorcycles with Málaga’s icons: “La Manquita”, the Biznaga, and beach espetos.