A club offering perks and coverage exclusively for motorcyclists, with a strong visual identity.
Problema:
Create name, identity, and positioning for a motorcyclists’ service club unlike RACE/RAC in tone and visuals.
Objetivo:
Make it feel radically different from the first touchpoint and explain unfamiliar services clearly.
Solución:
Tim (team, close) + Yaya (immediacy). Serious, efficient, formal tone. Tagline: “Ready to help.”