Pura

Name and corporate identity for Yamaha tunings that strip away the superficial, making them lighter and more powerful.

Problema:

Create the name, identity, and positioning for an official line of handcrafted Yamaha builds, developed with Ramón Forcada, five-time MotoGP World Champion crew chief and engineer.

Objetivo:

Build a brand with its own identity inside the Yamaha universe: lighter, more precise, more powerful motorcycles than their standard equivalents.

Solución:

Pura: a method turned into a brand. Remove the unnecessary. Improve the essential. Then add power.

Pura

Problema:

Objetivo:

Solución:

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