Pont Grup
Pont Grup is a brokerage specialized in motorcycles. The first of its kind in Spain, which is why they know more about bikes than anyone else—and we turned that into positioning, attitude, and a competitive advantage.
Problema:
Create identity, brand territory, and communications for a motorcycle insurance brokerage.
Objetivo:
Own the “we know motorcycles better” space and out-specialize generalist insurers (48% of new motorcycles in Spain insured with Pont Grup).
Solución:
Build credibility through the motorcycle world: sponsorships (MotoGP, Dakar), a motorcycle magazine, riders and legends, and partnerships with major manufacturers. Tagline: “Settle for more.”
Contacto
chano@fabulososbadaboom.com
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